Frank and Oak's And* Campaign Celebrates Inclusivity

 - Dec 4, 2017
References: frankandoak & adweek
Frank and Oak's And* campaign focuses on inclusivity while celebrating diversity, with a new and inspiring ad that features a poem written by the Toronto-based rapper, Cadence Weapon.

The moving commercial features people standing in pairs, while intimately looking into the camera. The poem is read as different pairings are momentarily spotlighted, and features inspiring verses, such as "We prefer to say ‘and’ instead of ‘or,’ as in, we are graceful, and we are polite, and we are thankful, and we apologize, and we are resilient, and we are resistant, and we are passionate."

The diverse campaign promotes the brand's new unisex collection, which is comprised of embroidered sweaters and T-Shirts with 'And*' printed on each of them.