Alongside the release of its "fastest shoe ever," the Zoom Vaporfly Elite, and its first-ever plus-size collection, Nike recently unveiled the Nike Pro Hijab for female Muslim athletes.
The development of the Pro Hijab has been a work in progress for more than a year, with the sportswear brand collaborating with Muslim athletes like weightlifter Amna Al Haddad and figure skater Zahra Lari. The design takes into consideration the ways that a traditional hijab affected their ability to perform their sport—such as how distracting the headpiece could be if not designed for breathability.
In response to consumer demand, major athletic brands are now creating culturally diverse and inclusive apparel, including more modest activewear styles for Muslim athletes.
What Makes This Trend Stand Out
- Culturally Diverse Apparel
- Opportunity for brands to create inclusive sportswear options for diverse cultural and religious needs.
- Modest Activewear
- Potential for sportswear companies to design and manufacture activewear that meets modesty requirements for Muslim athletes.
- Athletic Collaboration
- Collaboration opportunities for sportswear brands with athletes from different backgrounds to create innovative and inclusive products.
Sectors Adopting This
- Sportswear
- Sportswear industry can seize the opportunity to tap into the market of culturally diverse athletes by offering specialized products.
- Fashion
- Fashion industry can explore the potential of creating modest activewear lines to cater to the needs of Muslim athletes.
- Athletics
- Athletics industry can promote inclusivity by partnering with sportswear brands to develop culturally diverse and inclusive apparel.
