In an effort to demonstrate its in-store diversity, Sephora cast its own employees in its latest holiday campaign, which is launching November 2nd.
The campaign features the theme "reach out and gift" and hopes its diverse casting of models can offer a more accurate representation of the average consumer. The campaign, provides a unique beauty perspective through highlighting 11 unconventional Sephora personalities which showcase a diverse range of skin tones, ethnicity, ages and body types. This particular branding aims to highlight how the makeup will appear on non-models, inspiring consumers to make purchases for all the unique loved ones in their lives.
This campaign highlights Sephora's attempt to be more inclusive, through elevating and celebrating its in-store diversity.