In an effort to demonstrate its in-store diversity, Sephora cast its own employees in its latest holiday campaign, which is launching November 2nd.
The campaign features the theme "reach out and gift" and hopes its diverse casting of models can offer a more accurate representation of the average consumer. The campaign, provides a unique beauty perspective through highlighting 11 unconventional Sephora personalities which showcase a diverse range of skin tones, ethnicity, ages and body types. This particular branding aims to highlight how the makeup will appear on non-models, inspiring consumers to make purchases for all the unique loved ones in their lives.
This campaign highlights Sephora's attempt to be more inclusive, through elevating and celebrating its in-store diversity.
What Makes This Trend Stand Out
- In-store Diversity Campaigns
- Disruptive innovation opportunity: Other retailers can follow Sephora's example and cast their own employees as models to showcase diverse representation.
- Unique Beauty Perspective
- Disruptive innovation opportunity: Beauty brands can highlight the makeup application on diverse individuals, inspiring consumers with different skin tones, ethnicities, ages, and body types to make purchases.
- Inclusive Branding
- Disruptive innovation opportunity: Brands can aim to be more inclusive by elevating and celebrating diversity through their advertising campaigns.
Sectors Adopting This
- Retail
- Disruptive innovation opportunity: Retailers can adopt in-store diversity campaigns to showcase representation and authenticity.
- Beauty
- Disruptive innovation opportunity: Beauty brands can embrace unique beauty perspectives and promote inclusive marketing strategies.
- Advertising
- Disruptive innovation opportunity: Advertisers can focus on inclusive branding to connect with a wider range of consumers.
