Poppy Lissiman, an ethical accessory designer who's based out of Australia, added to her selection with a gold-plated pride necklace.
The necklace states "PRIDE" boldly, with each letter marked by different colors of rhinestones to make it reminiscent of a rainbow. A thin golden chain holds the statement pendant, which allows it to fall just under where one's collar bones might hit. As the necklace is relatively small, it can be worn with virtually any ensemble.
Currently, the necklace is available on Poppy Lissiman's web store for $135 USD, however consumers are also able to make four interest-free payments at $33.75 if they don't want to shell out that much cash at once. In order to benefit disadvantaged members of the LGBTQ community, 10% of each sale will go towards the Rainbow International Fund.
Why This Trend Is Growing
- Ethical Fashion
- As consumers continue to demand more socially and environmentally conscious products, the fashion industry has an opportunity to adopt ethical practices and differentiate themselves in the market.
- LGBTQ Support Products
- As the LGBTQ community gains more visibility and support, businesses have an opportunity to create products that support and celebrate their identities.
- Cause-based Marketing
- As consumers become more socially conscious, businesses can use cause-based marketing to promote their products and contribute to social or environmental causes.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can differentiate themselves by offering more ethical and socially conscious products like the gold-plated pride necklace.
- Jewelry Design
- Jewelry designers can create products that celebrate identities and promote social causes, such as the gold-plated pride necklace.
- Nonprofit Fundraising
- Nonprofit organizations can partner with businesses to create products that promote their cause and raise funds, such as the 10% of proceeds that go towards the Rainbow International Fund from the gold-plated pride necklace.
