Pura Vida Debuts Its for All Style Pack 1 for Pride
Kalin Ned — June 13, 2025 — Social Good
References: ca.puravidabracelets
Pura Vida’s For All Style Pack 1 is a four-piece bracelet set designed to promote inclusivity while supporting LGBTQ+ youth through charitable contributions. The collection includes a mix of handcrafted designs — a black Malibu bracelet, a rainbow bead stretch band, a string-and-ball-bead piece, and a braided band with a dual-sided 'For All' charm featuring a rainbow motif. The pieces in the For All Style Pack 1 are adjustable.
Each purchase of Pura Vida’s four-piece bracelet set directs five percent of the sale price to The Trevor Project, a well-known organization focused on suicide prevention and mental health support for LGBTQ+ youth. As part of the initiative, Pura Vida is guaranteeing a minimum donation of $50,000. To date, the brand has contributed nearly $150,000 to the cause.
Image Credit: Pura Vida
Each purchase of Pura Vida’s four-piece bracelet set directs five percent of the sale price to The Trevor Project, a well-known organization focused on suicide prevention and mental health support for LGBTQ+ youth. As part of the initiative, Pura Vida is guaranteeing a minimum donation of $50,000. To date, the brand has contributed nearly $150,000 to the cause.
Image Credit: Pura Vida
Trend Themes
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Charitable Fashion Initiatives — The blending of fashion with social causes is sparking a trend where brands leverage product sales to fund charitable initiatives, particularly in support of marginalized communities.
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Inclusive Jewelry Design — There's a growing trend in the jewelry industry for designs that celebrate diversity and inclusivity, appealing to consumers seeking to support social causes through their purchases.
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Adjustable Accessories — Accessories with customizable features, like adjustable bracelets, are gaining popularity for their versatility and appeal across diverse consumer demographics.
Industry Implications
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Fashion and Apparel — Fashion brands embracing inclusivity and philanthropy are leading a transformation in consumer engagement, merging aesthetics with activism.
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Jewelry and Accessories — The jewelry industry is witnessing significant shifts as it embraces inclusivity and diversity, reflecting a societal movement towards broader acceptance and representation.
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Non-profit and Charitable Organizations — Collaborations with businesses are innovating fundraising models for non-profits, as philanthropic efforts are increasingly integrated into consumer products.
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