The July 2025 social good round-up retrospectively highlights the many Pride-focused brand campaigns that strived to celebrate diversity and support the 2S LGBTQIA+ community as it faces severe adversaries worldwide. Cannabis brand Mfused, for example, launched its High On Pride campaign to support LGBTQ+ organizations through the ongoing Mfused Cares Initiative. Elsewhere, Pura Vida’s For All Style Pack 1 is a four-piece bracelet set that boosts the efforts of The Trevor Project, a well-known organization focused on suicide prevention and mental health support for LGBTQ+ youth.
Besides Pride-related charitable initiatives, the July 2025 social good round-up spotlights important partnerships like the one between HYPOTHESIS, a forward-thinking medical apparel brand, and (RED). These two entities have collaborated on a special collection of medical scrubs that supports HIV/AIDS prevention and treatment initiatives.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
