The creators of RuPaul's Drag Race recently launched an all-new streaming network called 'WOW Presents Plus' that pull from its library of films, TV shows, live events and documentaries, all with a focus on LGBT content.
The advertisement-free subscription streaming service is available on iOS, Apple TV, Roku and Android, with a 30-day free trial option available upon signup. Fans of RuPaul's Drag Race can expect to find all-new, original content from previous contestants on the show like Valentina, Detox and Bob the Drag Queen. 'Cool Mom with Jinkx Monsoon' stars season five winner Jinkx Monsoon and son discussing topics like Internet slang with one another.
A number of standalone subscription video-on-demand services are launching with a focus on providing exclusive content and targeting niche audiences to better compete with streaming service giants like Netflix.
What Makes This Trend Stand Out
- Subscription Video-on-demand
- Opportunity for other niche subscription streaming services to target specific audiences, such as LGBT content.
- Original Content From Reality Show Contestants
- Disruptive innovation opportunity for streaming platforms to create original content featuring contestants from popular reality TV shows.
- Ad-free Streaming
- Disruptive innovation opportunity for streaming platforms to offer ad-free streaming options to enhance user experience and attract subscribers.
Sectors Adopting This
- Streaming Services
- Opportunity for streaming platforms to cater to niche audiences and provide exclusive content, such as LGBT programming.
- Reality TV
- Potential for reality TV show producers to extend the reach of their contestants by collaborating with streaming platforms to create original content.
- Entertainment
- Opportunity for the entertainment industry to explore ad-free streaming models and provide a more enjoyable viewing experience for consumers.
