'Panacea' is the name of a new Korean skincare line that sets itself apart with a gender-neutral focus that emphasizes inclusivity for all. While the majority of K-beauty brands are target women, Panacea aims to remind that everyone deserves healthy skin and to indulge in self-care.
Another aspect of Korean skincare that is being reshaped by the brand includes whittling down the classic 10-step beauty routine into just three easy-to-use daily products. This includes a cleanser, a moisturizer and an SPF, all of which can be found in the 'Aegis Kit.'
The simplified Korean skincare routine has the potential to appeal to anyone who could use a little more ease in their life. As the brand puts it: "Skin should be simple" and "Skincare is self-care."