Nesterly is a new startup that's posing as a solution to the housing crisis, through pairing young people in need of affordable housing, with an elderly counterpart that's looking for some extra cash, or help around the house.
Similar to Airbnb, the hosts can post their accommodations online, enabling the younger guests to browse the available options. Once a rooming request has been approved by both parties, the individuals can connect online or offline, to ensure for a seamless living situation.
In some cases, hosts are willing to offer discounted rent in exchange for help around the house, like washing dishes or raking the leaves. Nesterly addresses both the affordable housing crisis as well as the high numbers of aging Americans living in isolation.
What's Driving This Trend
- Inter-generational Housing
- Disruptive innovation opportunity lies in creating platforms that connect young people in need of affordable housing with older Americans who have extra space.
- Affordable Housing Solutions
- There is an opportunity for disruptive innovation in developing new startups that offer affordable housing options through unique arrangements, such as discounted rent in exchange for help around the house.
- Community Building
- Disruptive innovation can be explored in building platforms that encourage community building and connection between generations through shared living arrangements.
Who This Affects Most
- Real Estate
- The real estate industry can explore disruptive innovation by leveraging technology to create platforms that connect young people seeking affordable housing with older Americans who have available space.
- Hospitality
- The hospitality industry can explore disruptive innovation by adapting existing platforms, such as Airbnb, to cater specifically to inter-generational housing needs and foster connections between younger guests and older hosts.
- Senior Care
- The senior care industry can explore disruptive innovation by incorporating inter-generational housing platforms like Nesterly to address the issue of aging Americans living in isolation and providing them with additional support and companionship.
