The rise of bots and artificial intelligence has inspired the creation of many smart beauty assistants, but the new YouCam Makeup Beauty Advisor experience unveiled at SXSW suggests that perhaps connecting with a real person is still the most reassuring.
The on-demand YouCam Makeup Beauty Advisor service gives app users the chance to connect with a beauty expert via a real-time video chat. In this highly customized experience, a user is able to receive custom insights, participate in a special training mode and try on a variety of products in augmented reality.
In the same way that a store associate or a representative at a beauty counter would walk one through an experience in-store, the YouCam Makeup Beauty Advisors help consumers shop specific products from YouCam brands in a live one-on-one chat.
What Makes This Trend Stand Out
- On-demand Beauty Consultations
- With the rise of AI-powered beauty assistants, there is still a demand for personalized on-demand beauty consultations with real experts via real-time video chat.
- Augmented Reality Try-on Tools
- As augmented reality technology advances, beauty brands and retailers can create personalized experiences for customers to try on and test products virtually.
- Bridging Online and In-store Shopping
- By offering personalized real-time video consultations, beauty brands can create a seamless end-to-end customer experience that integrates online and in-store shopping.
Sectors Adopting This
- Beauty
- Beauty brands can leverage on-demand beauty consultations to offer a more personalized shopping experience that can differentiate them from competitors.
- Retail
- Retailers can use augmented reality try-on tools to enable customers to try on products virtually, reducing the need for in-store samples and makeup testers.
- Telecommunications
- Telecommunications companies can partner with beauty brands and develop video chat technology to offer on-demand beauty consultations, opening up new revenue streams.
