Surf and lifestyle brand Saturdays NYC created a new grooming line made up of American-made soaps and shaving creams.
The new soaps come in a moisturizing bar that includes shea butter and mango seed butter, as well as an exfoliating bar that includes Vitamin E and finely ground oatmeal kernels. As well as the soaps, the line includes a new shaving cream that is made up of coconut oil, Vitamins E and A, plus almond oil. Each new product is available in a fragrance of grapefruit, cedar, lavender and sandalwood—a unique new blend from the brand.
Designed with men in mind, Saturdays NYC's new grooming line is affordable, high-quality and made completely cruelty-free.
Why This Trend Is Growing
- Cruelty-free Grooming
- Opportunity for brands to launch cruelty-free grooming products that appeal to conscious consumers.
- American-made Grooming
- Potential for brands to tap into the American-made trend and connect with consumers seeking locally sourced products.
- High-quality Affordable Grooming
- Disruptive innovation opportunity for brands to offer high-quality grooming products at an affordable price point.
Industries Being Reshaped
- Personal Care
- Personal care companies can explore cruelty-free grooming products to meet the growing demand for ethical and sustainable options.
- Men's Grooming
- Opportunity for men's grooming brands to introduce American-made, cruelty-free products targeted at conscious male consumers.
- Natural Skincare
- Natural skincare brands can innovate by offering high-quality, affordable grooming products that are cruelty-free and made from sustainable ingredients.
