Glitter-heavy looks have been incredibly popular this season, with makeup brands releasing all sorts of products to help one achieve a bold and energetic look - most recent shimmering product being MAC's shaped glitter pigment offering.
The brand's popular glitter pigment was released recently and helps consumers upgrade their looks with a sparkling finish. This product has since been updated to feature the same shining product, but in the shape of hearts and stars. This look can be used to help one transition from day to night looks, as the cute and casual shapes are complimented by the bold nature of the glitter.
The shaped glitter is available online and in-store.
Image Credit: MAC cosmetics, @Dominic_mua
What Makes This Trend Stand Out
- Shaped Glitter Pigments
- Makeup brands are releasing shaped glitter pigments to help consumers achieve a unique and bold look.
- Glitter-heavy Looks
- Glitter-heavy makeup looks continue to be incredibly popular this season, with brands like MAC releasing innovative products to keep up with the trend.
- Day-to-night Makeup Transition
- Makeup brands are releasing versatile products that can help consumers easily transition from a casual day look to a bold and sparkly night look.
Sectors Adopting This
- Beauty and Cosmetics
- Beauty and cosmetics companies can invest in creating and releasing innovative shaped glitter pigment products to satisfy consumer demand for unique and bold makeup looks.
- Retail and E-commerce
- Retail and e-commerce businesses can capitalize on the popularity of glitter-heavy makeup looks by creating curated collections of glitter products, including shaped glitter pigments like MAC's new release.
- Fashion and Accessories
- Fashion and accessories companies can incorporate glitter-heavy makeup looks, including shaped glitter pigments, into their runway shows and editorial content to create a cohesive brand image and appeal to younger consumers.
