'Ever Makeup' Introduces Simple, Clean-Label Beauty Solutions

 - Mar 8, 2018
References: everskin & newbeauty
After launching its Ever Skincare line, the founders of Stella & Dot are now venturing into the world of cosmetics with Ever Makeup.

The new makeup line is being introduced to consumers as a "low-maintenance color collection for those with the highest of standards," as it prioritizes natural formulas and clean-label ingredients.

In the spirit of being a low-maintenance collection, the new range features minimal products, including the WHIPLASH Speed Volumizing Mascara, the OUT THE DOOR Cheek & Eye Palette and the FLASH Power Plumping Lip Glosses. For added ease, the products are packaged with tutorials that take the guesswork out of the application products for beginners and those who are looking to freshen their look by experimenting with a new product, color or style.