Mermaid-inspired makeup palettes show no sign of slowing down as big brands like Tarte cosmetics continue to introduce whimsical and glistening offerings like its new 'Be a Mermaid and Make Waves' eye shadow collection.
The palette is comprised of 14 different color options that range from matte and metallic shades. Each color features a unique mermaid-inspired name like 'bubbles,' lagoon,' 'shipwreck' and 'fin-tastic.' The hues range from light pinks to deep blues, offering the wearer the opportunity to achieve both subtle day and dramatic night looks. To make matters even more whimsical, this palette comes enclosed in a gorgeous sea shell-shaped casing.
Tarte's 'Be a Mermaid and Make Waves' palette is available online and at Sephora.
Image Credit: Tarte Cosmetics via Instagram @tartecosmetics
What's Driving This Trend
- Mermaid-inspired Makeup
- The widespread popularity of mermaid-inspired makeup shows an opportunity for disruptive innovation in the cosmetic industry.
- Whimsical Packaging
- Creating unique and eye-catching packaging, like Tarte's sea shell-shaped casing, can help disrupt the makeup industry and appeal to consumers.
- Matte and Metallic Shades
- Offering a range of colors that include both matte and metallic finishes can be a disruptive innovation opportunity for makeup brands looking to appeal to a diverse range of makeup wearers.
Who This Affects Most
- Cosmetics
- The cosmetic industry is ripe for disruptive innovation as makeup wearers continue to seek out unique and eye-catching products like mermaid-inspired makeup palettes.
- Packaging
- Innovating in packaging design can be a way for companies to differentiate themselves within the cosmetic industry and appeal to consumers who are drawn to unique and whimsical aesthetic.
- Retail
- Cosmetic retailers, such as Sephora and Ulta Beauty, should explore opportunities to partner with makeup brands and offer their customers exclusive and limited edition products like Tarte's 'Be a Mermaid and Make Waves' palette.
