Popsugar, an American media and technology company that's based out of San Francisco, recently launched Beauty by Popsugar, a cosmetics line that takes the company's expansive knowledge of the industry and infuses it into its creations.
Beauty by Popsugar is expected to officially launch on March 11th, and will be available at Ulta.com, a major cosmetics retailer that ships internationally. The brand has revealed that it has developed over 80 products so far, and plans to expand in the future.
To create the products, the brand asked its many followers what they look for, and catered its offerings around these ideas. Although much of the information surrounding the products is scarce, the brand has revealed that many use nourishing ingredients like blueberry and hibiscus extracts, as well as Hawaiian kukui oil.
Image Credit: Aimee Simeon