La Mer recently launched The Moisturizing Cool Gel Cream as an alternative to its thick cream formulas. The new product boasts a lightweight texture that is said to be cooling, soothing and replenishing to the skin.
As with every La Mer moisturizer, this new addition to the brand's product line is infused with an anti-irritant Miracle Broth, which helps to calm redness and inflammation. Alongside sea-sourced ingredients, this moisturizer for all skin types and those with sensitivities also includes antioxidant lime tea as a key component.
Beyond providing hydrating properties, moisturizers are being sought out by consumers who are seeking a range of other functional benefits, such as antioxidant protection, anti-wrinkle care, probiotics and more.
What's Driving This Trend
- Lightweight Gel Formulas
- The demand for lightweight gel creams is growing, presenting an opportunity for brands to create innovative, cooling and soothing alternatives to thick cream formulas.
- Functional Benefits
- Consumers are looking for moisturizers that offer more than hydration, providing an opportunity for brands to develop products with added benefits such as antioxidant protection, anti-wrinkle care, and probiotics.
- Sensitivity-friendly Moisturizers
- There is an increasing demand for moisturizers specifically formulated for sensitive skin, creating an opportunity for brands to develop products that are gentle and calming.
Who This Affects Most
- Skincare
- The skincare industry can capitalize on the trend towards lightweight gel formulas by creating innovative and effective moisturizers that offer soothing and cooling benefits.
- Beauty
- The beauty industry can tap into the demand for moisturizers with functional benefits by developing products that cater to specific skin concerns, such as anti-aging, antioxidant protection, and probiotic-infused formulas.
- Personal Care
- The personal care industry can take advantage of the increasing demand for sensitivity-friendly moisturizers by creating gentle and calming products for those with sensitive skin.
