Plastic is one of the most widely used packaging materials across the beauty and personal care industry, but few containers end up in the recycling and instead end up occupying space in landfills—Garnier, TerraCycle and DoSomething.org teamed up to challenge this with a bottle-recycling campaign.
The voice and face of the Rinse, Recycle, Repeat campaign is Garnier Brand Ambassador Mandy Moore, who offers tips on how consumers can do their part for the environment. As a result of this campaign, Garnier aims to help divert a million empty personal care and beauty products from landfills by the end of the year.
Garnier and its partners have developed a handy guide to the items that can be recycled curbside, as well as the items that should be separated and sent to a third-party recycling service like TerraCycle with a free shipping label.
What's Driving This Trend
- Eco-friendly Beauty Packaging
- There is an opportunity for companies to innovate their product packaging, shifting to reusable or biodegradable materials to reduce waste.
- Consumer Education on Recycling
- Businesses can disrupt the industry by providing comprehensive educational resources and guidelines for consumers to efficiently recycle their personal care and beauty products.
- Circular Economy
- The development of a closed-loop system where waste is minimized and materials are continuously reused could be a disruptive innovation in the beauty industry.
Who This Affects Most
- Beauty & Personal Care Industry
- Companies can disrupt this industry by shifting from non-recyclable plastic packaging to eco-friendly and sustainable materials.
- Waste Management
- There are opportunities to innovate waste management by establishing more efficient recycling processes for personal care and beauty product packaging.
- Consumer Education
- There is a need for consumer education and information on recycling practices for personal care and beauty product packaging, creating an opportunity for businesses that provide educational resources.
