'Simple Touch' is the name of a specially designed tube from Cosmogen that promises not to lose its shape while dispensing product, particularly thick or sensitive personal care or beauty product formulas. The technical, patented tube from Cosmogen boasts an innovative design that includes an internal pouch that retracts as it releases the product from the airless tube.
On top of offering an improved packaging solution for everything from BB creams to masks, scrubs and sunscreens, the Simple Touch also appeals to companies that are looking to reduce preservatives in products.
As well as valuing product packages that allow for easy dispensing to the last drop, consumers are becoming increasingly aware about the ingredient lists on the topical products that they purchase, which makes the Simple Touch a smart packaging solution for several reasons.
Key Themes Behind This Trend
- Airless Packaging
- The Simple Touch tube from Cosmogen demonstrates the trend of airless packaging that ensures products are dispensed efficiently and prevent contamination.
- Preservative Reduction
- Companies can capitalize on the trend of reducing preservatives in products by utilizing the Simple Touch tube that helps preserve the integrity of formulations.
- Ingredient Transparency
- Consumers' increasing demand for ingredient transparency can be met with the Simple Touch tube, which provides a clear window to monitor remaining product and check ingredient lists.
Where This Applies
- Personal Care
- The Simple Touch tube is a disruptive innovation opportunity in the personal care industry, allowing for efficient dispensing and reduced need for preservatives.
- Beauty Products
- Cosmetic companies can benefit from the Simple Touch tube's innovative design, addressing both packaging efficiency and consumer demand for transparency.
- Packaging Solutions
- The Simple Touch tube presents a disruptive innovation opportunity in the packaging industry by incorporating airless technology and catering to consumer preferences.
