Glossier 'Lidstar' is a new beauty launch that introduces the first-ever eyeshadow from the brand.
The eye products are packaged in test tube-like bottles, which makes it easy for the shimmering, gel-like formulas to be applied, as well as mixed and matched. As the products offer a fresh take on liquid eyeshadows with an illuminating formula that includes ultra-fine reflective pearls, Glossier promises "less shadow, more glow." The brand recommends picking two shades and using them together, as each product boasts its own special effects. Some of the Glossier Lidstar colors to choose from include options like Slip, Herb and Lily.
To unveil the new product, Glossier teased an image on Instagram depicting Beyoncé at the Grammys wearing Lidstar in the shade 'Fawn.'
Why This Trend Is Growing
- Liquid Eyeshadow Formulas
- Develop liquid eyeshadows that offer illuminating formulas with ultra-fine reflective pearls for a glow effect.
- Packaging Design Innovation
- Create packaging designs for beauty products that resemble test tubes for easier application and mixing and matching.
- Mixing and Matching Shades
- Design makeup products that encourage users to pick and use two unique shades together to create their own special effects.
Industries Being Reshaped
- Beauty
- Beauty brands can explore developing liquid eyeshadows with illuminating formulas and unique packaging designs.
- Fashion
- Fashion brands can collaborate with beauty brands to showcase innovative products like these Glossier eyeshadows for runway shows and editorial shoots.
- Social Media
- Social media platforms can partner with beauty brands to promote new products like the Glossier Lidstar eyeshadows through influencer marketing campaigns online.
