The matcha craze is far from over, with the beauty brand Winky Lux revealing the diversity of the nutritious tea with its new matcha lip balm.
The brand is known for its unique lip products, previously going viral with its clear lip balm infused with delicate florals. This particular product is a pale green in color and comes in the same tube packaging that lipsticks are often found in. The nutrient-rich matcha lip balms contains green tea powder, coconut oil, avocado oil and vanilla for flavor – coming together to moisturize the lips in a natural, non-irritating way.
Matcha-obsessed individuals, or those who enjoy natural skin care products, will likely take interest in these mint green lip balms.
Why This Trend Is Growing
- Matcha Lip Balms
- Opportunity for creating lip balms infused with matcha, a nutritious and antioxidant-rich ingredient.
- Natural Skin Care Products
- Opportunity to develop natural and non-irritating skin care products using ingredients like matcha, coconut oil, and avocado oil.
- Unique Lip Products
- Opportunity to innovate unique and eye-catching lip products by infusing them with unconventional ingredients like matcha and delicate florals.
Industries Being Reshaped
- Beauty and Personal Care
- Beauty brands can explore the market for matcha-infused lip balms and natural skin care products to cater to the growing demand for unique and natural beauty products.
- Green Tea Products
- Opportunity for green tea product manufacturers to expand their product range by introducing matcha lip balms and other matcha-infused personal care items.
- Food and Beverage
- Food and beverage companies can explore collaborations with beauty brands to create lip balms infused with matcha, leveraging the popularity of matcha as a trendy ingredient.
