Model Miranda Kerr recently added to her Kora Organics skincare collection with the 'Noni Radiant Eye Oil' for all skin types, which is formulated to tone, smooth and brighten the under eye area.
A unique combination of ingredients make up the new eye oil, including antioxidant-rich coffee seed oil, kahai oil, tomato fruit, marine bamboo extract and of course, noni fruit extract. Miranda Kerr has shared that she's been drinking noni juice since she was 14, so it is no surprise that it is a key ingredient in many of her naturally powered topical skincare solutions.
As an extra-special way of inspiring self-love in consumers, Kora Organics packaged its Noni Radiant Eye Oil with a natural rose quartz crystal roller ball applicator, which is said to soothe and share "the vibration of love."
Key Themes Behind This Trend
- Antioxidant-rich Eye Oils
- Creating eye oils infused with antioxidant-rich ingredients offers an opportunity for skincare brands to provide targeted treatment and protection for the delicate under eye area.
- Crystal-infused Skincare
- Incorporating natural crystals into skincare products, like a rose quartz crystal roller ball applicator, adds a unique experiential element and aligns with the growing interest in holistic wellness.
- Personalized Natural Skincare
- Developing skincare products with key ingredients based on personal preferences and beliefs, such as Miranda Kerr's emphasis on noni fruit extract, caters to the demand for personalized and natural beauty solutions.
Where This Applies
- Skincare
- Skincare companies can explore new product innovations in the eye care category by leveraging antioxidant-rich ingredients and holistic approaches like crystal-infused products.
- Wellness
- The wellness industry can incorporate crystal-infused products as a way to promote self-care and mindfulness in skincare and beauty routines.
- Natural Products
- The natural products industry can leverage the trend of personalized skincare by offering a wide range of options and ingredients to cater to individual preferences and beliefs.
