eos is most well-known for its natural lip care products and distinctive dome-shaped packaging, but it is now venturing beyond nourishing lip balms and into the world of skincare with eos Aqua.
True to its name, eos Aqua is a new line that's inspired by the sea—and as such, seaweed is at the core of the collection, as eos calls it "one of nature's most versatile ingredients." Marine botanicals can also be found in the products for the purposes of smoothing, hydrating and softening the skin.
Some of the products that can be found in the new collection include the Purifying Clay Mask, a Glistening Lotion, Hydrating Skin Prep, as well as an Aqua-branded Exfoliating Lip Scrub, a Deep Hydration Lip Mask and the color-changing Dynamic Lip Gloss. All of these new dermatologist-tested products are free from parabens, phthalates, mineral oil, petrolatum and formaldehyde, plus they are not tested on animals.
Why This Trend Is Growing
- Seaweed-based Skincare
- Expanding into the world of skincare, eos Aqua utilizes seaweed as a versatile ingredient for hydrating, smoothing, and softening the skin.
- Marine Botanicals
- eos Aqua incorporates marine botanicals in its skincare products to promote smoother, more hydrated, and softer skin.
- Natural and Dermatologist-tested
- eos Aqua offers a range of natural, dermatologist-tested skincare products that are free from harmful ingredients and not tested on animals.
Industries Being Reshaped
- Beauty and Skincare
- The beauty and skincare industry can explore the potential of using seaweed and marine botanicals in their product formulations to provide enhanced skincare benefits.
- Natural and Sustainable Beauty
- The natural and sustainable beauty industry can take inspiration from eos Aqua's use of natural ingredients and ethical practices to develop their own environmentally friendly skincare products.
- Animal-free and Cruelty-free Cosmetic Testing
- The cosmetic industry can adopt eos Aqua's approach of creating dermatologist-tested products that are cruelty-free, ensuring ethical practices throughout the development process.
