Gloss-Inspired Lip Balms

The EOS 24H Super Balm

The EOS 24H Super Balm is a revolutionary lip treatment formulated to be richer than a traditional balm and more nourishing than a gloss. The product delivers instant hydration and leaves lips with a dewy sheen without leaving a sticky residue behind. Available in a variety of flavors like Watermelon Frosé and Honey Apple, the EOS 24H Super Balm is made to taste delicious as an added bonus.

What sets 24H Super Balm apart is its multi-functional benefits, thanks to a deep-conditioning, ultra-protective and soothing formula. In addition to being used as a smoothing treatment for dry lips, it is also dermatologist-recommended, and is free from parabens and phthalates.

Combining the best qualities of both balms and glosses, this product offers long-lasting hydration and protection while enhancing your lips with a natural, radiant finish.

Multi-functional Lip Products
Lip treatments that combine hydration with aesthetic enhancements are becoming increasingly popular, offering consumers a dual-purpose beauty solution.
Clean Beauty Formulations
Products free from parabens and phthalates attract attention, catering to the growing demand for safer, cleaner beauty options.
Flavor-enhanced Cosmetics
Deliciously flavored lip treatments entice consumers seeking both effective and enjoyable self-care routines.

Sectors Adopting This

Beauty and Personal Care
The integration of nourishing and protective elements in beauty products appeals to health-conscious consumers.
Dermatology-recommended Products
Endorsements by dermatologists boost consumer trust in new and innovative skincare treatments.
Flavor and Fragrance Development
The intersection of taste and scent in lip balms opens new avenues for flavor and fragrance innovation within personal care items.
SCORE
4.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 60%
Freshness 29%