As an alternative to the tinted brow gels that help to provide thicker, fuller, natural-looking brows with shades like black and dark brown, Benefit Cosmetics recently unveiled its 3D Brow Tones—which are offered in unmissable, eye-catching shades like magenta, dark blue and deep purple.
The brow gels are sheer so that they do not paint over one's brows with opaque color, but rather provide a subtle, colored highlight. Due to the lightweight nature of the formula, the brow product is in fact buildable, so that one's desired level of accent can be achieved.
Like a colored mascara or eyeliner, these gels have the potential to be used as a fun accent for special event outfits, festivals or for the daring, daily wear.
Key Themes Behind This Trend
- Vibrant Brow Shades
- Bold and bright shades for eyebrow products are a growing trend in the cosmetic industry.
- Buildable Formulas
- Formulas that offer customizable results are a rising trend in eyebrow makeup.
- Multi-use Products
- Cosmetics that can be used for multiple purposes, like colored brow gels, are becoming popular.
Where This Applies
- Cosmetics
- Innovative eyebrow makeup products, such as colored brow gels, are disrupting the beauty industry.
- Fashion
- Bold, vibrant brow shades that can be used as a fun accent for special events and daily wear are disrupting the fashion industry.
- Retail
- The rise of customizable eyebrow makeup, like buildable formulas and multi-use products, is creating disruptive innovation opportunities in the retail industry.
