Benefit Cosmetics' 3D Brow Tones Come in Bold, Vibrant Shades
Laura McQuarrie — April 4, 2018 — Fashion
References: benefitcosmetics & refinery29
As an alternative to the tinted brow gels that help to provide thicker, fuller, natural-looking brows with shades like black and dark brown, Benefit Cosmetics recently unveiled its 3D Brow Tones—which are offered in unmissable, eye-catching shades like magenta, dark blue and deep purple.
The brow gels are sheer so that they do not paint over one's brows with opaque color, but rather provide a subtle, colored highlight. Due to the lightweight nature of the formula, the brow product is in fact buildable, so that one's desired level of accent can be achieved.
Like a colored mascara or eyeliner, these gels have the potential to be used as a fun accent for special event outfits, festivals or for the daring, daily wear.
The brow gels are sheer so that they do not paint over one's brows with opaque color, but rather provide a subtle, colored highlight. Due to the lightweight nature of the formula, the brow product is in fact buildable, so that one's desired level of accent can be achieved.
Like a colored mascara or eyeliner, these gels have the potential to be used as a fun accent for special event outfits, festivals or for the daring, daily wear.
Trend Themes
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Vibrant Brow Shades — Bold and bright shades for eyebrow products are a growing trend in the cosmetic industry.
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Buildable Formulas — Formulas that offer customizable results are a rising trend in eyebrow makeup.
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Multi-use Products — Cosmetics that can be used for multiple purposes, like colored brow gels, are becoming popular.
Industry Implications
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Cosmetics — Innovative eyebrow makeup products, such as colored brow gels, are disrupting the beauty industry.
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Fashion — Bold, vibrant brow shades that can be used as a fun accent for special events and daily wear are disrupting the fashion industry.
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Retail — The rise of customizable eyebrow makeup, like buildable formulas and multi-use products, is creating disruptive innovation opportunities in the retail industry.
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