Glowing Face Makeup Palettes

Too Faced's 'Natural Face' Includes Bronzer, Blush and Highlighter

Too Faced launched its new 'Natural Face' palette just in time for the spring, helping consumers to achieve a flawless healthy-looking glow when they're on the go.

The palette comes with a blush, as well as a series of bronzers and highlighters. The 'Pink Wink' blush is a universally flattery rose hue, which has a soft shimmer to it. Both shimmering and matte bronzers are included in the palette, with the three shades dubbed 'Sunny Honey,' 'Pink Sand,' and 'Tropic Like It's Hot.' The two highlighters that are included are some of the brand's most popular shades, with both 'Starlight' and 'Satin Sheets' offered.

All of the products in the palette are lightweight and buildable, allowing consumers to achieve a wide range of different looks for any occasion.

Mobile Makeup Palettes
The rise of on-the-go makeup products is disrupting traditional makeup sales channels.
Multi-functional Makeup Products
Consumers prefer products that can serve more than one purpose.
Natural-looking Makeup
The shift towards minimal makeup looks is creating new opportunities for natural-looking cosmetics.

Sectors Adopting This

Beauty and Personal Care
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E-commerce
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Travel and Tourism
With on-the-go makeup products becoming more prominent, travel and tourism companies can capitalize on consumers' desire for lightweight and portable cosmetics.
SCORE
1.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 6%
Activity 19%
Freshness 8%