A previous KKW Beauty collaboration has had Kim Kardashian create a range of cosmetic products alongside her own makeup artist Mario Dedivanovic, and now, an unexpected collaboration has dropped to tie in with the season finale of Glam Masters.
Glam Masters is a TV series that is produced by Kardashian and challenges contestants to create stunning beauty looks. The first season of the show recently culminated, with Argenis Pinal named the winner of the show. As such, KKW Beauty has launched KKW x Argenis, which takes the form of a collection of eyeshadow products.
The newly introduced KKW x Argenis Crème Color Sticks include shades like Genis, Muyor, Dramatico, Peshosa and Comic King, all of which will be launching at the Glam Masters Booth at Beautycon in NYC.
Why This Trend Is Growing
- Celebrity Collaboration
- More cosmetic companies will create collaborations with reality TV stars to increase sales and brand awareness.
- Reality TV Influence
- The beauty industry will see an increased demand for products and trends that are created by reality TV show contestants and winners.
- Event-based Product Launches
- Companies will create exclusive product lines to be sold at beauty events and trade shows to increase interest and exclusivity.
Industries Being Reshaped
- Cosmetics
- Cosmetic companies will leverage reality TV show stars to increase sales and engagement on social media platforms.
- Reality TV
- Reality TV show producers will create partnerships with cosmetic companies to promote products and trends featured on their shows.
- Beauty Events
- Beauty events and trade shows will become more exclusive and sought-after due to the introduction of event-specific product lines.
