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The Cake Mix Demi-Matte Foundations are Organized Dark to Light

 - Apr 13, 2018
References: instagram & refinery29
Over the past year or so, a number of forward-thinking beauty brands have introduced incredibly diverse makeup shade ranges that cater to women of color who have been previously underserved by the cosmetic industry. Now, Beauty Bakerie is introducing its Cake Mix Demi-Matte Foundations in not just an expansive range of colors, but it is presenting them to consumers in a noteworthy way.

Rather than organizing its shade range from light to dark, as most cosmetic companies tend to do, Beauty Bakerie's Cake Mix Demi-Matte Foundations are numbered beginning with "01" as the darkest option in the collection.

While this is a subtle change, it is a means of organizing makeup that is rarely seen across the beauty industry, as products for consumers with fair skin are typically shown first.