Nutrition and health-based company Herbalife created Gene Start -- a programme that uses a portable genetic testing kit to individually analyze consumers' genetic makeup, dietary habits, allergies and lifestyle patterns.
Consumers are given a detailed analysis of their BMI, cholesterol, triglyceride, vitamin c levels, blood pressure and blood sugar regulation and caffeine metabolism rates. In addition to helping individuals chose the precise nutrition plan, the brand also helps with skin aging, hyperpigmentation, and elasticity to be assessed.
Providing highly personalized nutrition plans, Gene Start from Herbalife promotes suitable products only sold by the brand to ensure quality and price. The company also provides consumers with sustainable and easily adjustable personalized health and nutrition plans.