With the surge in technology and our in-depth understanding of the human genome, nutrition products that rely on DNA are made possible and are steadily becoming more popular. These scientifically backed services and experiences take personalization to the next level, all the while having a positive effect on one's health.
The DNA-enabled nutrition products span accross a variety of categories, as entrepreneurs are still experimenting with the potential. Current manifestations include the traditional DNA test kit that has the ability to give consumers an exact report on what their body needs in terms of nutrition. Such services can have even greater implications for people who have trouble with their blood sugar. Another instance of DNA-enabled nutrition is the scientific dining experience. A great example of this is Open Meals' Sushi Singularity restaurant in Japan.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
