Lose it! is a free weight management platform that has been made available to the consumer via the Apple store since 2008. As technological developments have been giving way to new services, so has the company focused on perfecting its in-app experience.
In 2016, Lose it! introduced 'Snap It' — a machine learning algorithm that boasts the efficiency of food-tracking through picture-taking. Recently, the free weight management application has incorporated a more interactive component to its service with embodyDNA. This is a DNA-based plan that allows for a more personalized and effective approach to losing weight with reference to the scientific predisposition of user metabolisms. Individuals have to order a DNA kit and send a sample. After getting their report, they are able to make more informed choices about food consumption via the free weight management platform.