Lose It! Introduces a DNA-Informed Update to Its Application
Lose it! is a free weight management platform that has been made available to the consumer via the Apple store since 2008. As technological developments have been giving way to new services, so has the company focused on perfecting its in-app experience.
In 2016, Lose it! introduced 'Snap It' — a machine learning algorithm that boasts the efficiency of food-tracking through picture-taking. Recently, the free weight management application has incorporated a more interactive component to its service with embodyDNA. This is a DNA-based plan that allows for a more personalized and effective approach to losing weight with reference to the scientific predisposition of user metabolisms. Individuals have to order a DNA kit and send a sample. After getting their report, they are able to make more informed choices about food consumption via the free weight management platform.
In 2016, Lose it! introduced 'Snap It' — a machine learning algorithm that boasts the efficiency of food-tracking through picture-taking. Recently, the free weight management application has incorporated a more interactive component to its service with embodyDNA. This is a DNA-based plan that allows for a more personalized and effective approach to losing weight with reference to the scientific predisposition of user metabolisms. Individuals have to order a DNA kit and send a sample. After getting their report, they are able to make more informed choices about food consumption via the free weight management platform.
Trend Themes
1. Personalized Weight Loss - Leveraging technology and genetics, personalized weight loss platforms like embodyDNA have disrupted traditional weight management services, providing more targeted and effective approaches to shedding pounds.
2. AI-powered Food Tracking - Food tracking apps like Lose it!'s Snap It that use machine learning algorithms to identify and track meals have revolutionized traditional methods of monitoring food intake, opening up opportunities for mobile health applications and wellness services.
3. DNA Testing - As DNA testing becomes more accessible and affordable to consumers, opportunities arise in developing services like embodyDNA which offer customized health and wellness plans based on the results.
Industry Implications
1. Health and Wellness - Personalized weight loss and AI-powered food tracking services like embodyDNA and Lose it! are disrupting traditional weight management services and creating opportunities for the health and wellness industry to innovate and attract new customers.
2. Mobile Applications - The success of free weight management apps like Lose it! points to opportunities for mobile application developers to create tools that leverage new technologies like machine learning and DNA testing to provide improved, personalized experiences for users.
3. Genetics Testing - The rise of genetics testing services like embodyDNA has created new opportunities for businesses in the genetic testing industry to expand into the health and wellness space by partnering with or creating their own customized weight management and diet plans.
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