Habit is a San Francisco-based start-up that is empowering consumers with personalized nutrition guidelines based on nutrition tests that measure one's DNA and blood to see how the body processes carbs, fat and protein.
Habit offers Core as an at-home nutrition test kit to help customers learn about their unique makeup, as well as how they handle macronutrients and the best diet based on their individualized test results. Habit Ally builds off of the offerings in Core with a four-week guided program for clean eating, tracking tools, recipes and meal-planning tips. Those who have results from AncestryDNA or 23andMe have the potential to receive either kit at a significant discount.
The Campbell Soup Co. invested in Habit and has its sights set on disrupting the entire food industry.