Personalized Nutrition Memberships

Zoe Helps People Eat in a Way That Makes Them Feel Better

Health is holistic, and Zoe is one company that's empowering people with a comprehensive understanding of how food impacts their bodies by adopting an integrated approach that considers nutrition, lifestyle and overall well-being. This personalized nutrition program from the world's largest nutrition-science study aims to help people get more enjoyment out of life, starting with the gut and metabolic health.

As a result of using Zoe's at-home tests, personalized food scores to support healthier choices and habit-building hacks, users see a shift in their energy levels and satiety, as well as how well they sleep at night and how comfortable they feel in their bodies.

Getting started with Zoe is as simple as ordering at at-home test, then signing up for a membership to support ongoing health.

Personalized Nutrition
Empowering people with a comprehensive understanding of how food impacts their bodies.
Integrated Approach
Taking into account nutrition, lifestyle, and overall well-being.
Habit-building Hacks
Providing users with personalized food scores and strategies to support healthier choices.

Where This Applies

Healthcare
Utilizing personalized nutrition to improve overall well-being and address specific health concerns.
Wellness
Offering integrated programs that consider nutrition, lifestyle, and mental well-being.
Technology
Developing at-home tests and digital platforms to make personalized nutrition more accessible.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 90%
Freshness 19%