Marc Jacobs Beauty is now offering a product called the Finish Line Perfecting Coconut Setting Powder – a powder to be placed on top of the skin to keep foundation in place and add a healthy glow.
Despite the product's formulation being in powder form, it is described as having a "creamy" feel on the skin – likely due to its inclusion of moisturizing coconut and cocoa butter. The final effect of the Coconut Setting Powder is one that avoids looking powdery or dry, and instead makes makeup appear more natural, and generally enhances the appearance of skin.
This setting powder is ideal for individuals with dry skin who are looking for a way to set their makeup, while ensuring it still looks natural.
Why This Trend Is Growing
- Soft Matte Finishing Powders
- Marc Jacobs Beauty's Coconut Setting Powder indicates the rise of finishing powders market.
- Natural-looking Makeup
- The shift towards natural-looking makeup creates opportunities for cosmetic brands to innovate products that cater to this trend.
- Moisturizing Makeup
- Incorporating moisturizing ingredients in makeup gives the beauty industry the opportunity to offer more hydrating and nourishing products.
Industries Being Reshaped
- Cosmetics Industry
- More innovations are expected as the demand for natural-looking and moisturizing makeup products continues to increase.
- Skincare Industry
- The demand for multi-functional products could create opportunities for skincare companies to expand their offerings to include makeup with skin benefits.
- Beauty E-commerce Industry
- The rise of the natural makeup trend has opened an opportunity for e-commerce stores to offer more cruelty-free and sustainable brands.
