The Infuencer Clean Foundation Prioritizes Skin Health
Mishal Omar — April 13, 2018 — Fashion
References: sephora
Influencer Clean Longwear Foundation is a skin coverage product being offered by the brand Sunday Riley, and it aims to both hide and clear imperfections.
The foundations come in several shades that are predominantly light or medium in color, and has a handful of shades for individuals with darker skin. It has a satiny matte finish, and was made to suit all skin types. The Sunday Riley brand describes The Influencer Clean Longwear Foundation as “redefining the line between skincare and makeup” — as it contains Canadian willowherb, northern truffle extract and bisabolo in order to soothe the skin and improve its texture and appearance.
This foundation is free of irritating ingredients like fragrance, talc, and gluten.
The foundations come in several shades that are predominantly light or medium in color, and has a handful of shades for individuals with darker skin. It has a satiny matte finish, and was made to suit all skin types. The Sunday Riley brand describes The Influencer Clean Longwear Foundation as “redefining the line between skincare and makeup” — as it contains Canadian willowherb, northern truffle extract and bisabolo in order to soothe the skin and improve its texture and appearance.
This foundation is free of irritating ingredients like fragrance, talc, and gluten.
Trend Themes
1. Skin-clearing Foundations - The trend of skin-clearing foundations is disrupting the traditional makeup industry, creating new opportunities to blend skincare and makeup.
2. Influencer Products - The rise of influencer products in the beauty industry is creating new opportunities for collaborations and product lines.
3. Clean Beauty - The growing demand for clean beauty products is disrupting the beauty industry, creating new opportunities for brands to offer non-toxic and environmentally friendly products.
Industry Implications
1. Beauty Industry - The beauty industry is becoming increasingly competitive, driving brands to innovate and create new products that cater to changing consumer demands.
2. Skincare Industry - The line between skincare and makeup is blurring, creating opportunities for brands in the skincare industry to expand into new markets.
3. Cosmetics Industry - The cosmetics industry is being disrupted by the rise of clean beauty products and influencer collaborations, creating new opportunities for brands to differentiate themselves and appeal to younger consumers.
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