False eyelashes are often associated with professional makeup but can also offer enhancements on an everyday basis, which is what the Twinkle eyelash branding has been designed to help reinforce. The packaging has been darlingly designed to look like the face of a woman that's blinking to highlight the simplicity of the lashes and how they can be worn on an average day instead of just for a special event.
The conceptual Twinkle eyelashes brand is the design work of Nadia Hudiana who explained that, "The logo design reflects the brand's vision of celebrating the boldness of women's beauty. The logo uses a simple bold typeface and a simple bold star as the dot of the letter i to symbolise its name, Twinkle. The star is then used colorfully as a pattern for its identity."