Madewell's beauty section is a newly offered expansion from the minimalist brand that's presenting consumers with the all the essentials necessary for a one-stop cosmetic and clothing shop.
The thoughtfully curated beauty section will eventually be located in some of the brand's stores and has been dubbed the 'Beauty Cabinet." Every product was handpicked by the brand and features an assortment of "tried-and-true products"
This move appears to be a natural progression for the retailer as Madewell is known for offering wardrobe basics that help one achieve an effortlessly beautiful look. Similairly, this minimalist makeup collection is ideal for wearers looking to achieve a natural, "barely there" look.
Currently, Madewell's beauty section is available online.
Image Credit: Madewell via Instagram @madewell