Covergirl partnered with Girls Who Code in an exciting new initiative which hopes to empower women to pursue STEM-related fields, while fighting gendered stereotypes about women in computer science.
In this new partnership, the drugstore makeup brand follows three women as they learn to code with the non-profit organization. Along with the powerful message, Covergirl is also using this partnership as an opportunity to market its new minimalist cosmetics line, which serves as a reminder that women can feel beautiful and care about their looks while pursuing STEM-related endeavors.
Beauty brands have been altering their messages to those that empower women, and recently, Covergirl changed its tagline from "Easy. Breezy. Beautiful" to "I Am What Make Up" -- a message that serves to empower the next generation of women.
Image credit: Covergirl
Beauty Branded Coding Partnerships
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Interactive Programming Toys
Screenless Coding-Teaching Toys
Digitized Mathematics Devices
DIY Coding Tablets
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