Covergirl partnered with Girls Who Code in an exciting new initiate which hopes to empower women to pursue STEM-related fields, while fighting gendered stereotypes about women in computer science.
In this new partnership, the drug store makeup brand follows three women as they learn to code with the non-profit organization. Along with the powerful message, Covergirl is also using this partnership as an opportunity to market its new minimalist cosmetics line, which serves as a reminder that women can feel beautiful and care about their looks while pursuing STEM-related endeavours.
Beauty brands have been altering their messages to those that empower women, and recently, Covergirl changed its tagline from "Easy. Breezy. Beautiful" to "I Am What Make Up" -- a message that serves to empower the next generation of women.
Image credit: Covergirl
Beauty Branded Coding Partnerships
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Interactive Programming Toys
Digitized Mathematics Devices
Screenless Coding-Teaching Toys
DIY Coding Tablets
DIY Underwater Drones