Girls Who Code and Covergirl Collaborated on 'Code Clean'

 - Apr 17, 2018
References: girlswhocode & teenvogue
Covergirl partnered with Girls Who Code in an exciting new initiative which hopes to empower women to pursue STEM-related fields, while fighting gendered stereotypes about women in computer science.

In this new partnership, the drugstore makeup brand follows three women as they learn to code with the non-profit organization. Along with the powerful message, Covergirl is also using this partnership as an opportunity to market its new minimalist cosmetics line, which serves as a reminder that women can feel beautiful and care about their looks while pursuing STEM-related endeavors.

Beauty brands have been altering their messages to those that empower women, and recently, Covergirl changed its tagline from "Easy. Breezy. Beautiful" to "I Am What Make Up" -- a message that serves to empower the next generation of women.

Image credit: Covergirl