For the busy consumer who is always on the go, jane iredale created the Limited-Edition Snap Happy Makeup Kit, which takes the form of a three-tiered multi-purpose compact with universally flattering makeup products.
Once the magnetic closure of the compact is opened, a consumer will gain easy access to a translucent PureMatte Finish Power, a shimmering Whisper PurePressed Blush and the Brown Sugar PurePressed Eye Shadow Triple in a trio of warm brown, peach and copper eggplant shades. As with most classic compacts, the design also includes a mirror for on-the-go application and touch-ups.
The limited-edition, lightweight and travel-friendly cosmetic compact is being touted as a "collection of versatile shades for quick touch-ups and the perfect selfies."
What's Driving This Trend
- Versatile Travel Cosmetics
- Opportunity to create cosmetic products that are lightweight, travel-friendly and offer versatile shades.
- Multi-purpose Cosmetics
- Opportunity to expand the use of cosmetics products beyond their traditional use cases to meet the needs of busy consumers.
- Universally Flattering Makeup
- Opportunity to create makeup products with colors that complement a wide range of skin tones and undertones.
Who This Affects Most
- Cosmetics
- Opportunity to redesign cosmetics packaging and product formulations to focus on versatility, multi-purpose use, and universally flattering shades.
- Travel
- Opportunity to create travel accessories and products that focus on convenience and portability, such as lightweight and multi-purpose cosmetics compacts.
- Selfie Technology
- Opportunity to integrate selfie technology with cosmetics, such as innovative packaging with built-in lighting, or cosmetics that enhance skin tones for better selfies.
