Smashbox recently came out with its Petal Metal Highlighter, which leaves the skin with a beautifully flushed glow that's ideal for the spring and summer.
The unique highlighter is offered in two different shades, one that's a light hue of peach with hints of gold, and another that's slightly more bronze-like, which also has hints of gold. As both make use of a clear base formula, the highlighters apply with a sheer finish that's flattering on all skin tones, with the lighter and darker shades making it easier to get the perfect look.
To reflect the rose gold shades of the highlighters, they come in luxurious rose blossom packaging, with the shape of a flower covering the tops of the compacts. The same design in imprinted onto the powder itself as well.
Key Themes Behind This Trend
- Rose Gold Beauty
- The trend of rose gold beauty products presents opportunities for companies to create luxurious and visually appealing cosmetics.
- Sheer Finish Highlighters
- The demand for highlighters with a sheer finish opens up possibilities for brands to develop products that flatter all skin tones.
- Nature-inspired Packaging
- The rise of nature-inspired packaging, such as the rose blossom design on the Petal Metal Highlighter, offers opportunities for cosmetics companies to create visually captivating products.
Where This Applies
- Cosmetics Industry
- The cosmetics industry can explore the trend of rose gold beauty and develop new products with luxurious and visually appealing rose gold shades.
- Beauty Packaging Industry
- The beauty packaging industry can tap into the demand for nature-inspired packaging and create visually captivating designs for cosmetic products.
- Makeup Retail Industry
- The makeup retail industry can leverage the trend of sheer finish highlighters and stock a variety of shades to cater to customers of all skin tones.
