Target's beauty aisle is filled with name brand items that retail at low price points, but Target's Beauty Boxes may be its best cosmetic deal to date.
Retailing at just $7, these curated cosmetic boxes were designed with your unique skin care needs in mind. The entire line is available online and consists of six themed boxes that cover a variety of beauty categories. Some of boxes, like the 'Treat Yourself' focus on relaxation and retail bath bombs and face masks. Other boxes, like the 'Wakeup and Makeup' contain a variety of beauty essentials that'll help one get ready while on the go.
Each affordable box contains both trial size and full-size products.
Image Credit: Target
Key Themes Behind This Trend
- Affordable Beauty Boxes
- Opportunity for cosmetic companies to create affordable subscription boxes that cater to specific beauty needs.
- Curated Cosmetic Boxes
- Chance for retailers to curate themed beauty boxes that target different consumer preferences.
- Trial Size and Full-size Products
- Potential for offering beauty boxes with a combination of trial size and full-size products to attract customers looking for value and variety.
Where This Applies
- Cosmetic Companies
- Opportunity for cosmetic companies to tap into the affordable beauty box market and reach a wider consumer base.
- Retailers
- Retailers can create their own curated cosmetic boxes to offer customers a convenient and cost-effective way to explore new beauty products.
- Subscription Box Services
- Subscription box services can expand their offerings to include curated beauty boxes with a mix of trial size and full-size products.
