Yardley London recently launched 'The Collection' as an elegant perfume range for the mature Millennial.
The five-piece fragrance collection takes cues from both gemstones and quintessentially British flowers like the daisy and lilac. Each colorful fragrance is meant to embody the personality of the ideal wearer; for instance, the qualities of Daisy Sapphire could be best described as cheeky and playful, while the green-hued Flora Jade is said to appeal to the "boho chic" consumer.
The unique scents from The Collection were developed by Yardley London in collaboration with Parisian perfumer Juliette Karagueuzoglou, Nelly Hachem-Ruiz, who created David Beckham’s Beyond fragrance, and French perfumer Anne-Sophie Chapuis, who has experience in working with more than 20 fragrance brands.
Millennial-Targeted Floral Fragrances
More Stats +/-
Cosmetic Cafe Pop-Ups
Premium Millennial Skincare
Intimate Grooming Subscriptions
Inspiring Limited-Edition Skincare
Oversized Nail Polish Packages
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.