Yardley London recently launched 'The Collection' as an elegant perfume range for the mature Millennial.
The five-piece fragrance collection takes cues from both gemstones and quintessentially British flowers like the daisy and lilac. Each colorful fragrance is meant to embody the personality of the ideal wearer; for instance, the qualities of Daisy Sapphire could be best described as cheeky and playful, while the green-hued Flora Jade is said to appeal to the "boho chic" consumer.
The unique scents from The Collection were developed by Yardley London in collaboration with Parisian perfumer Juliette Karagueuzoglou, Nelly Hachem-Ruiz, who created David Beckham’s Beyond fragrance, and French perfumer Anne-Sophie Chapuis, who has experience in working with more than 20 fragrance brands.
Millennial-Targeted Floral Fragrances
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