Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Milk Makeup Products are No Longer Using Any Animal Ingredients

 - Apr 3, 2018
References: milkmakeup & teenvogue
Although the vast majority of Milk Makeup products have always used vegan formulas, the brand recently shared that it would be taking steps to ensure that every release uses no animal byproducts at all.

Dianna Ruth, the brand's cofounder, explained the decision by saying, "While we've always been a majority-vegan line, the shift to 100% vegan is important to us because using animal byproducts is an unnecessary practice. There is no animal product or byproduct that doesn't have a safe natural or synthetic alternative."

In order to reach its goal of being a fully vegan brand, Milk has already taken a few products off of its site, such as the "Eye Pigment in Peep Show, Glitter Stick in Trance and New Wave, Eye Vinyl in Valet, Hero Salve and Lip Salve." Replacing these products will be new vegan releases.

Image Credit: Instagram @milkmakeup