Becca Cosmetics recently unveiled a new tangerine highlighter that leaves a subtle bronzed shimmer on the skin, making it a great product for the summer, especially for those with deeper skin tones.
The formula is packed with white-gold pearls, which reflect the light that it comes into contact with for a stunning glow. Although the highlighter is specifically made to draw attention to the cheekbones and other high points on the face, it can alternatively be used as a subtle eyeshadow, or to add a light shimmer to the collarbones and shoulders.
The tangerine highlighter is currently available from retailers like Sephora for a limited time only, where consumers can pick it up for $38 USD.
What Makes This Trend Stand Out
- Tangerine Highlighter
- Opportunity for cosmetic companies to innovate and release more shades of highlighters to cater to different skin tones.
- Multipurpose Makeup
- Potential for makeup brands to create versatile products that can be used on different areas of the face and body.
- Limited Edition Beauty Products
- Demand for exclusive and time-limited beauty products that create a sense of urgency among consumers.
Sectors Adopting This
- Cosmetics
- Cosmetic companies can capitalize on the trend by developing new highlighter shades and innovative formulas.
- Makeup
- Makeup brands have the opportunity to create versatile products that cater to the multi-purpose trend.
- Retail
- Retailers can benefit from the popularity of limited edition beauty products by stocking and promoting them for a limited time.
