Becca Cosmetics Released a Flattering Limited Edition Highlighter
Riley von Niessen — April 17, 2018 — Fashion
Becca Cosmetics recently unveiled a new tangerine highlighter that leaves a subtle bronzed shimmer on the skin, making it a great product for the summer, especially for those with deeper skin tones.
The formula is packed with white-gold pearls, which reflect the light that it comes into contact with for a stunning glow. Although the highlighter is specifically made to draw attention to the cheekbones and other high points on the face, it can alternatively be used as a subtle eyeshadow, or to add a light shimmer to the collarbones and shoulders.
The tangerine highlighter is currently available from retailers like Sephora for a limited time only, where consumers can pick it up for $38 USD.
The formula is packed with white-gold pearls, which reflect the light that it comes into contact with for a stunning glow. Although the highlighter is specifically made to draw attention to the cheekbones and other high points on the face, it can alternatively be used as a subtle eyeshadow, or to add a light shimmer to the collarbones and shoulders.
The tangerine highlighter is currently available from retailers like Sephora for a limited time only, where consumers can pick it up for $38 USD.
Trend Themes
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Tangerine Highlighter — Opportunity for cosmetic companies to innovate and release more shades of highlighters to cater to different skin tones.
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Multipurpose Makeup — Potential for makeup brands to create versatile products that can be used on different areas of the face and body.
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Limited Edition Beauty Products — Demand for exclusive and time-limited beauty products that create a sense of urgency among consumers.
Industry Implications
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Cosmetics — Cosmetic companies can capitalize on the trend by developing new highlighter shades and innovative formulas.
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Makeup — Makeup brands have the opportunity to create versatile products that cater to the multi-purpose trend.
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Retail — Retailers can benefit from the popularity of limited edition beauty products by stocking and promoting them for a limited time.
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