QVC is taking socially conscious marketing to an entirely new level after announcing a partnership with Cancer and Careers - a non-profit that supports people with cancer in the workplace.
35 beauty favorites have been selected for this charitable announcement and an impressive 80% from each purchase will be donated to the cause. Shoppers could browse through and stock up on their favorites, while also ensuring that each of their purchases has a purpose. Some of the brands included in this charitable initiative are Bobbi Brown, bareMinerals, IT Cosmetics, Clarins, Dior and more.
The Beauty with Benefits campaign has raised an incredible $6,000,000 for Cancer and Careers since it first launched in 2013.
Image Credit: QVC