Tarte Cosmetics recently expanded upon its vegan-friendly, cruelty-free makeup line with two new wine-themed lip gloss sets, both of which include wine glass-shaped makeup brushes.
While the 'Wine Not Lip Gloss & Brush Set' takes inspiration with red wine and includes a shapely, gilded makeup applicator with wine-colored bristles, the 'Rosé is Bae Lip Gloss & Brush Set' offers a lighter pink shade for the lips and a different style of applicator, also with a fluted base. Although the novelty makeup applicators do not need to be used with the lip glosses that are sold in the set, they do pair well with other products from one's cosmetic collection, like blush and highlighter or other powders and cream formulas.
These giftable, collectible makeup sets will appeal to those who love wine and warm cosmetic colors.
Key Themes Behind This Trend
- Wine-themed Makeup Products
- Opportunity to create more wine-inspired makeup sets to cater to customers who love both wine and makeup.
- Novelty Makeup Applicators
- Opportunity to create more creative and unique makeup applicators that will appeal to collectors and makeup enthusiasts.
- Vegan and Cruelty-free Makeup Lines
- Opportunity to expand vegan and cruelty-free makeup lines to target customers who prefer ethical and sustainable products.
Where This Applies
- Cosmetics Industry
- Cosmetics companies can tap into the wine-themed makeup trend to create innovative products that will appeal to customers looking for unique and trendy makeup items.
- Wine Industry
- Wine companies can collaborate with cosmetics companies to create makeup products inspired by different wine varieties to attract customers who are wine enthusiasts.
- Sustainable and Ethical Products Industry
- Companies can focus on developing more ethical and sustainable makeup lines with natural, vegan, and cruelty-free ingredients to attract conscious consumers who prioritize sustainability and animal welfare.
