Essence Coffee's Scented Brush Shares the Aroma of Caramel Macchiato
Laura McQuarrie — January 19, 2022 — Fashion
The Essence Coffee Glow Scented Highlighter Brush is a scented brush that shares the aroma of a comforting, cozy and decadent caramel macchiato. The novelty makeup brush boasts soft, vegan bristles and a design that takes inspiration from the rich hues of cafe products.
The new limited-edition Coffee to Glow collection also includes an eyeshadow palette, coffee highlighter beans, a scented highlighter brush, an under-eye treatment and body scrub, all of which speak to coffee lovers. The scented makeup brush provides a pick-me-up that helps to turn the process of getting ready into a special treat.
The vegan and cruelty-free makeup brush is a perfect addition to a makeup tool collection, especially for accenting the cheekbones, inner corners of the eyes and other high points of the face.
The new limited-edition Coffee to Glow collection also includes an eyeshadow palette, coffee highlighter beans, a scented highlighter brush, an under-eye treatment and body scrub, all of which speak to coffee lovers. The scented makeup brush provides a pick-me-up that helps to turn the process of getting ready into a special treat.
The vegan and cruelty-free makeup brush is a perfect addition to a makeup tool collection, especially for accenting the cheekbones, inner corners of the eyes and other high points of the face.
Trend Themes
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Scented Makeup Brushes — The trend of scented makeup brushes presents an opportunity for beauty companies to incorporate aromatherapy into their products.
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Coffee-inspired Beauty Products — The rise of coffee-inspired beauty products presents an opportunity for beauty companies to tap into a popular and recognizable scent and flavor profile.
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Limited-edition Beauty Collections — Creating limited-edition beauty collections with a theme or unique selling point (such as coffee-scented products) can create hype and exclusivity for a brand or product line.
Industry Implications
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Beauty — The beauty industry can incorporate scented makeup brushes and coffee-inspired beauty products as a way to add innovation and variety to their offerings.
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Food and Beverage — The food and beverage industry can collaborate with beauty companies to create scented products based on popular coffee flavors.
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Retail — Retailers can capitalize on the trend of limited-edition beauty collections by creating exclusive partnerships with beauty companies or by creating their own branded collections.
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