Following the success of its debut fragrance Babe Power, Missguided is now expanding its scent range with three new products: Babe Oud, Babe Dreams and Boss Babe.
As Missguided is a retailer that sells clothing and accessories for women between the ages of 16 and 35, its newest launches have aesthetically pleasing packaging and youthful appeal. While Babe Oud boasts a Middle Eastern-inspired aroma and dark packaging, Boss Babe has uplifting notes of bergamot, pear and pistachio, with Babe Dreams being the sweetest one in the range.
Just like the design of the original Babe Power packaging, the new products boast playful soda can-shaped forms, complete with pull tab-style toppers that can be pressed to lightly dispense the spray fragrance.
Key Themes Behind This Trend
- Youthful Packaging
- The expansion of Missguided's scent range with aesthetically pleasing packaging and youthful appeal presents an opportunity for other brands looking to target Gen Z and Millennials with their products.
- Middle Eastern-inspired Aromas
- The introduction of Babe Oud with its Middle Eastern-inspired aroma creates a space for brands to explore and innovate with scents influenced by different cultures and regions.
- Playful Packaging Design
- The can-shaped forms and pull tab-style toppers of Missguided's new scent range offer a disruptive innovation opportunity for brands to create unique and interactive packaging designs that engage customers.
Where This Applies
- Fashion and Apparel
- The expansion of Missguided's scent range aligns with the brand's focus on clothing and accessories for women, creating an opportunity for other fashion and apparel companies to expand into the fragrance market.
- Beauty and Cosmetics
- The introduction of new spray scents by Missguided presents an opportunity for beauty and cosmetics brands to explore innovative fragrance formats and target the Gen Z and Millennial demographic.
- Cultural-inspired Products
- The Middle Eastern-inspired aroma of Babe Oud opens up possibilities for brands in various industries to develop products that incorporate cultural influences and cater to diverse consumer preferences.
