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Missguided Introduced an Expanded Scent Range for Gen Z and Millennials

 - May 30, 2018
References: missguided & cosmeticsbusiness
Following the success of its debut fragrance Babe Power, Missguided is now expanding its scent range with three new products: Babe Oud, Babe Dreams and Boss Babe.

As Missguided is a retailer that sells clothing and accessories for women between the ages of 16 and 35, its newest launches have aesthetically pleasing packaging and youthful appeal. While Babe Oud boasts a Middle Eastern-inspired aroma and dark packaging, Boss Babe has uplifting notes of bergamot, pear and pistachio, with Babe Dreams being the sweetest one in the range.

Just like the design of the original Babe Power packaging, the new products boast playful soda can-shaped forms, complete with pull tab-style toppers that can be pressed to lightly dispense the spray fragrance.