Beautystack, the beauty booking app, helps professionals in the industry become fiscally independent. The main user demographic for the app are beauty care enthusiasts from the Millennial or Gen Z generations. Beautystack has already gained considerable notice from international investors and recently announced £4 million in seed funding by Index Ventures.
The company was founded in 2017 by former salon owner, Sharmadean Reid, who was quickly joined by co-founders Dan Woodbury and Ken Lalobo. The beauty booking app was created in response to a need for easily bookable beauty treatments that users saw on social. Reid said, "Girls see millions of images of beauty treatments on social media and have no idea about who did it, how much it cost or what it even is.” The app lets users share treatments they got done and where. Beautystack also includes informative articles about trends in the industry.
Reid started her motivation for starting the app was in an effort close to gender pay gaps by giving beauty professionals a way to become self-supporting. With more and more industries transitioning to the digital world, it's no surprise the beauty industry followed.