Beautonomy is a new digital start-up that is centered around helping consumers create their own custom makeup palettes that are fashion-forward, fun and highly Instagrammable.
When it comes to getting started, consumers are able to create a custom cosmetic palette by starting from scratch or using one of the templates created by Beautonomy. After setting on a palette itself, consumers are able to fill the individual product wells with brush, bronzer, highlighter and more. Alternatively, consumers may also shop some of the palettes that Beautonomy put together like the nostalgic 'Don't Speak Palette,' which is styled to look like a cassette tape.
Many brands are turning to co-creation as a means of engaging with consumers—particularly Millennial and Gen Z groups—who are motivated to take an active part in the making of their own products.