Lancôme's AR game was created in partnership with Alibaba, offering consumers a new and exciting opportunity to interact with the brand.
This experiential marketing display speaks to the growth of the brand in its continued effort to appeal to a Millennial and Gen Z demographic. The new AR game enables players to go on a scavenger hunt, searching for images of the makeup brand's signature product 'Genifiques.' Those interacting with the game can then submit the images through the app for the chance to win prizes.
This effort was designed to be released in collaboration with the cosmetic company's Chinese New Year campaign. In addition to the AR experience, the brand opened a pop-up store in Harbour City, Hong Kong.
Image credit: Lancôme